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Privacy Policy

Privacy Policy

As a user, you are in control of all your travel-planning and we know you want to remain in control of your personal information as well. As one of the pioneers in online travel, we realize that earning and retaining your trust is of paramount importance and it is a responsibility we take very seriously.

Therefore, we have provided our website users with the CRS Privacy Policy. It sets forth our policies regarding the collection, use and protection of the personal information of those using the website. Personal information means information that can be linked to a specific individual, such as name, address, telephone number, email address, and credit card number.
We encourage you to review our Privacy Policy, and become familiar with it. Before you begin, we want to make it clear that we do not sell, rent or share our customers’ personal information to third parties.

Please note that we review our Privacy Policy from time to time, and may make periodic changes to the policy in connection with that review. Therefore, you may wish to bookmark this page and/or periodically review this page to make sure you have the current version.

This Privacy Policy explains the following:

What personal information we collect from you and how we use it;
With whom (if anyone) your personal information is shared;
How you can update or correct your personal information;
What safeguards we have in place to protect your personal information; and
Other information you should know about your privacy.
What personal information does gather from me and how is this information used?

When browsing our site, you are not required to provide any personal information unless and until you choose to make a purchase or sign up for one of our email newsletters or other services as described below. We do not knowingly permit the site to be used by any person under the age of 18 and we do not knowingly collect any personal information from children (meaning those younger than 13 years of age). A valid credit card is required to make a reservation on our site.

Making a Reservation

In order to reserve a hotel or other related services through our site, you must provide us with certain personal information such as your name, your credit card number and expiration date, your credit card billing address, your telephone number, your email address and the name or names of the person(s) traveling (if not you). We may also ask you for other personal information, such as your frequent traveler numbers. We require this information so that we can process, fulfill and confirm your reservations and transactions and keep you informed of the status of each transaction. If you are making a reservation for one or more travelers other than yourself, you will need to make sure that each of these other travelers agrees in advance that you may disclose their personal information to us.

Member Registration

If you choose to become a registered member of, you must provide your name, address, telephone number, email address, a unique login name, password, and password validation. This information is collected on the registration form for several reasons including: (I) personal identification; (ii) to complete hotel and other reservations; (iii) to allow us to contact you for customer service purposes, if necessary; (iv) to customize the content of our site to meet your specific needs; and (v) to make product improvements to our site. In addition, we need your email address to confirm your new member registration, each reservation you transact on our site, and to confirm your hotel was satisfactory following your stay. As a member you might occasionally receive updates from us about rate sales in your area, special offers, new services, and other noteworthy items. However, you may choose at any time not to receive or to discontinue receiving updates, special offers, new services or other noteworthy items by opting out. You may opt out by following the instructions included in each newsletter or communication, or by logging in to your member profile and clicking on “Change your opt-in email selections,” or by sending an email by clicking here, or by contacting us by postal mail at the contact information listed below.

You will be notified if and when your personal information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.

Member Profile

As a member, you can choose to complete your online profile by providing us with travel preferences, frequent traveler or affinity numbers, credit card billing information, paper confirmation delivery address, and other personal information. This information is primarily used to assist you in making reservations quickly without having to type in the same information repeatedly. It may also be aggregated and used to make improvements to and to develop appealing content, features and promotions for members.

Online Surveys values opinions and comments from members, so we frequently conduct online surveys. Participation in these surveys is entirely optional. Typically, the information is aggregated and used to make improvements to and to develop appealing content, features and promotions for members. Survey participants are anonymous unless otherwise stated in the survey.

Promotions may use special promotions that include the collection of personal information such as age, household income, education level, or other personal information. Typically, the information is aggregated and used to make improvements to and to develop appealing content, features and promotions for members. Prize winners may be required to provide personal information to a CRS representative to verify their eligibility according to contest rules, such as providing identification that proves the winner is at least 18 years of age. Prize winners’ names, city and state of residence, or other requested information may be used for promotional purposes, including posting on a web site or inclusion in a marketing email, in accordance with official contest rules. No such information will be posted or included in marketing emails without prior notification via the official contest rules and in a personal notification email or phone call to a prize winner.

Automatic Logging of Session Data

We automatically log generic information about your computer’s connection to the Internet, which we call “session data.” This is anonymous and not linked to any personal information. Session data consists of things such as IP address, operating system and type of browser software being used and the activities conducted by the user while on our site. An IP address is a number that lets computers attached to the Internet, such as our web servers, know where to send data back to the user, such as the pages of the site the user wishes to view. We collect session data because it helps us analyze such things as what items visitors are likely to click on most, the way visitors are clicking through the site, how many visitors are surfing to various pages on the site, how long visitors to the site are staying and how often they are visiting. It also helps us diagnose problems with our servers and lets us better administer our systems. Although such information does not identify any visitor personally, it is possible to determine from an IP address a visitor’s Internet Service Provider (ISP) and the approximate geographic location of his or her point of connectivity.


“Cookies” are small pieces of information that are stored by your browser on your computer’s hard drive. There are many myths circulating about cookies, but you should know that cookies are only read by the server that placed them, and are unable to do such things as run programs on your computer, plant viruses or harvest your personal information. The use of cookies is very common on the Internet and’s use of cookies is similar to that of such sites as Expedia and Orbitz, as well as Yahoo!, and other reputable online companies.

First and foremost, you can rest assured that no personal information about you is gathered or stored in the cookies placed by the website and, as a result, none can be passed on to any third parties.

Cookies allow us to serve you better and more efficiently, and to personalize your experience at our site. uses cookies to personalize your experience on our site with respect to advertisements. As to the former, these types of cookies allow you to login without having to type your login name each time (only your password is needed). We may also use such cookies to display an promotion to you while you are on our website or to send you an article or specific hotel promotion email (or similar emails — assuming you have not opted out of receiving such emails) focusing on destinations in which we think you might be interested. None of this information is passed on to any third party and is used solely by us to provide you with a better user experience on our website. No personal information about you is gathered through the use of these types of cookies.

A cookie may also be placed by our advertising server. Such cookies are used only for purposes of tracking the effectiveness of advertising served by us on other sites and no personal information about you is gathered from you by the use of these cookies, nor is this information shared with any third parties.

The third-party advertising companies may also employ technology that is used to measure the effectiveness of ads. Any such information is anonymous. They may use this anonymous information about your visits to this and other sites in order to provide advertisements about goods and services of potential interest to you. No personal information about you is collected during this process. The information is anonymous and does not link online actions to an identifiable person. If you would like more information and want to explore the option of not having this information collected by third-party advertisers, please click here.

Most web browsers automatically accept cookies. Of course, by changing the options on your web browser or using certain software programs, you can control how and whether cookies will be accepted by your browser. supports your right to block any unwanted Internet activity, especially the activity of unscrupulous websites. However, blocking cookies may disable certain features on our site and may make it impossible to purchase or use certain services available on the site. Please note that it is possible to block cookie activity from certain websites while permitting cookies from sites you trust, like Click here for more information.


If you choose to use our referral service to tell a friend about our site, we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting him or her to visit the site. stores this information for the sole purpose of sending this one-time email and tracking the success of our referral programs.
Your friend may contact us via email by clicking here to request that we remove this information from our database.

From time to time we may add or enhance services available on the site. To the extent these services are provided and used by you, we will use the information you provide to facilitate the service requested. For example, if you email us with a question, we will use your email address, name, nature of the question, etc. to respond to your question. We may also store such information to assist us in making the site better and easier to use.

With whom (if anyone) will my personal information be shared?

When you reserve or purchase travel services through, we must provide some of your personal information to the hotel, or other involved third party to enable the successful fulfillment of your travel arrangements. However, we do not sell, rent or share individual customer names or other personal information to third parties. We use non-identifiable personal information in aggregate form to build higher quality, more useful online services by performing statistical analyses of the collective characteristics and behavior of our customers and visitors, and by measuring demographics and interests regarding specific areas of our site. We may provide anonymous statistical information based on this data to suppliers, advertisers, affiliates and other current and potential business partners. We may also use such aggregate data to inform these third parties as to the number of people who have seen and clicked on links to their websites. Occasionally, will hire a third party to act on our behalf for projects such as market research surveys and contest entry processing and will provide information to these third parties specifically for use in connection with these projects. The information we provide to such third parties is protected by a confidentiality agreement and is to be used solely for completing the specific project. See “What other information should I know about my privacy?” below.

How can I update or correct my personal information?

If your personally identifiable information changes, or if you no longer desire our service, or wish to stop receiving our newsletters or other promotional emails, you may correct or update your information or preferences by making the change on your member profile page by logging in to your member profile and clicking on “Edit your name, address, or email address” or “Change your opt-in email selections,” or by sending an email by clicking here, or by contacting us by postal mail at the contact information listed below.

What safeguards are in place to protect the loss, misuse or alteration of your information?

All personal information you provide to is transmitted using SSL (Secure Socket Layer) encryption. SSL is a proven coding system that lets your browser automatically encrypt or scramble data before you send it to us. In addition, when you make travel purchases on, you are protected by Verisign.

What other information should I know about my privacy? contains links to other websites. Please note that when you click on one of these links, you are entering another website for which has no responsibility. We encourage you to read the privacy statements of all such sites as their policies may be materially different from this Privacy Policy. Of course, you are solely responsible for maintaining the secrecy of your passwords and your membership account information. Please be very careful, responsible, and alert with this information, especially when you are online.
In addition to the circumstances described above, may disclose member information if required to do so by law, court order, as requested by other government or law enforcement authority, or in the good faith belief that disclosure is otherwise necessary or advisable including, and without limitation, to protect the rights or properties of or its affiliated companies, or when we have reason to believe that disclosing the information is necessary to identify, contact or bring legal action against someone who may be causing interference with our rights or properties, whether intentionally or otherwise, or when anyone else could be harmed by such activities. In addition, if or substantially all of its assets are acquired, our customer information will most likely also be transferred in connection with such acquisition.

This policy is effective as of December 1, 2005 and updated as of December 15, 2010. We may change or supplement this Privacy Policy from time to time. Any material changes in the way uses personal information will be described in future versions of this Privacy Policy. Privacy Policy changes will apply to the information collected from the date we post the revised Privacy Policy, as well as to existing information held by us. If we decide to change this Privacy Policy in a material way, we will obtain the necessary consents required under applicable privacy laws if we seek to collect, use or disclose personal information for purposes other than those for which consent has been obtained, unless otherwise required or permitted by law. If any proposed change is unacceptable to you, you may request that we remove your personal information (and/or that of other individuals for whom you made travel reservations) from our records by clicking here. Of course, you may always submit concerns regarding our Privacy Policy or our privacy practices via email by clicking here. Please reference the privacy policy in your subject line. will attempt to respond to all reasonable concerns or inquiries within five (5) business days of receipt. You can also write to us in care of Central Reservation Service, 237 Lookout Place, Suite 100, Maitland, FL 32751

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Please note: When you click on the “Additional Destinations” tab, the CRS Privacy Policy is no longer in effect. Please visit this link for the alternate Privacy Policy.

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